Inside The Mix | Music Production and Mixing Tips for Synthpop Producers

#86: Get Seen on Social Media | Audience Growth Accelerator Challenge PART 3

May 24, 2023 Marc Matthews Season 3 Episode 86
Inside The Mix | Music Production and Mixing Tips for Synthpop Producers
#86: Get Seen on Social Media | Audience Growth Accelerator Challenge PART 3
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Show Notes Transcript Chapter Markers

Welcome to Episode 3 of the Audience Growth Accelerator challenge! In this exciting episode of our podcast mini-series, we are dedicated to assisting frustrated artists and producers in expanding their social media audience and engagement. Are you searching for effective strategies to grow your following on social media? Do you feel perplexed about the reasons behind your stagnant social media following? Are you eager to learn how to increase your social media engagement? Look no further!

This five-part series is specifically designed to provide you with actionable steps that you can implement today to make a significant impact on your audience growth and engagement. In this episode, we focus on two crucial elements: using a hook in the first three seconds of your content and incorporating examples or learning objectives at the beginning.

Grabbing your audience's attention from the very beginning is essential, and we explain why using a hook in the first three seconds can make a substantial difference. Additionally, we dive into the power of using examples or learning objectives at the start of your content to captivate and engage your audience right away.

To further enhance your audience growth and engagement journey, don't forget to download the "5 Essential Tips for Boosting Audience Growth and Engagement" guide. It's filled with valuable insights and practical tips that will help you achieve your social media goals.

If you're ready to unlock the secrets of social media success, this mini-series is tailor-made for you! 

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Thanks for listening & happy producing!

Marc Matthews:

You are listening to the Inside The Mix podcast with your host, Mark Matthews. Hello and welcome to the Inside the Mix podcast. I'm Mark Matthews, your host, musician, producer, and mix and mastering engineer. You've come to the right place if you want to know more about your favorite synth music artist, music, engineering and production, songwriting and the music industry. I've been writing, producing, mixing, and mastering music for over 15 years, and I wanna share what I've learned with you. Hey there folks, and welcome back to the Inside The Mix podcast and welcome aboard if you are a new listener. And don't forget to hit that subscribe button and to all the returning listeners, it's great to have you back as always. Now welcome to episode three of the Five Day Audience Growth Accelerated Challenge. Quite a mouthful that I'm bringing you a special series of podcast episodes all about growing your audience using social media. If you haven't checked out episodes 84 and 85. Respectively episodes one and two. Make sure to give them a listen before diving into this one. So today, or rather this episode we're talking about Instagram reels and TikTok best practices. Let's dive in. Okay folks. So tip number one. Now, if you are anything like me, and this is probably an indictment on our, uh, generation, although I am a millennial, um, I hate to give it a label, but there you go. I just did. You probably have a relatively short attention span when it comes to content and when you see content. So what you need to do is get your message out in the first five seconds. You need to hook that audience in in the first five seconds. Why should your audience continue watching your content, your video? Now I'm saying video here, and you'll find that I use. The term video a lot throughout this mini-series, and it's because video content probably is the best content to put out there. It's gonna perform better than static content. Um, I could be corrected on that. Please do correct me on that. But what I find is video content. Is much better and where possible. Now this is gonna be tricky for some cuz not everybody wants to put their face online. If you can put your face online or you can, I dunno, you could have some sort of get up where you have a mask or something. I dunno, something along those lines. I've seen people do it. I saw it recently with, uh, with a producer. Who started on TikTok and the first post they put out was them. You couldn't see their face. I'm not gonna name the artist, uh, but it was a brilliant post and they had someone like 13,000, I think it was 13,000 views on TikTok with one post, purely because they were in that video and it was engaging and it was original. And they got the message out in the first five seconds. So that's tip number one. Okay, tip number two, so you've got that first five seconds where you've got your message out there. And if you are doing some form of demonstration or anything along those lines, give an example of the end product at the beginning. I wanna know what I'm gonna get at the end. If you are doing a run through of a particular technique, whether it's producing, mixing, mastering, content, generation, whatever it may be, I wanna see at the beginning. The learning objective. The learning outcome. This comes from my background as a teacher, where you express what the viewer, what the audience, what the pupil is going to get at the end of it. So I wanna see at the beginning, is this gonna be worth me watching to the end? Now, to play devil's advocate, you could say, well, how about I put it at the end because I want to leave them on the edge of their seat and they dunno what they're gonna get. But if you are thinking that way, I suggest or suggest experimenting with putting an example at the beginning and just seeing, um, on some platforms. I know with YouTube, for example, you can see when people drop out of a video or how much or a percentage wise of they're watching your content and maybe do an ab comparison over 30 days and see what works. But from what I've seen in my research and what, uh, I've seen in terms of best practice is to provide an example of what they can expect at the beginning. It doesn't have to be the whole thing. It could just be a, a snippet cuz that sort of gets them, okay, I wanna see more. I wanna see the whole end outcome. So that's my second tip. Okay. So the final tip for this episode is this. This goes back to the previous episode, so episode 85, where I told you to go and research trending sounds and templates. And this is where now you've got this structure, you've got your message in the first five seconds, you've got an example of what the audience can expect. This is if you're doing a demonstration, obviously, if you are just doing a, uh, a promotion of your music. Then have the best part at the F within the first five seconds. Don't have the intro where there's not a great deal going on. Have the, have the bit you're most proud of, of your music right at the beginning, the heavy hitting part. What you could probably do here is, and I know a lot of the audience do this cuz I do it, is send it out to your peers and ask them, okay, you've listened to this track, what is your favorite part? Then take all those answers and go with the most favorite part that they've expressed and use that at the beginning of your piece. Once again, don't just use the intro because if you've got a sort of 10, 15 second intro that is just a pad that's building and building and building, I'm gonna quickly swipe by. Um, now that might sound harsh, and um, you may say, well, that's wrong. You should listen. That's probably what I'm gonna do. Whereas if it's gonna kick straight in with this incredible sort of chorus, with guitar, with pads, with singing, with all this going on, Then I'm gonna stick around cause I wanna see more. And also trending sounds and templates. How could you use a trending sound in there? Could you use a trending sound at the beginning to kickstart within those first five seconds? How could you use one of the templates I mentioned where something like capa, could you stick that in there? Now what I suggest you don't do is just shoehorn this stuff in there for the sake of it, cuz that's gonna only count against you further down the line. So it has gotta be conducive to what you are trying to produce. And also used text in your videos that align with your avatar. Use questions. Okay? Ask the audience a question with that text. What we are gonna cover next in the next episode are call to actions. So this is where a cta, a call to action could come in, but that's tip number three, folks. Okay folks, so now it's time to take action. This is my favorite part of these episodes I've come to realize, and here is what you need to do. So I've only given you one piece of homework. This time. I want you to do this. I want you to script or storyboard, depending on how creative you wish to be. Three 32nd real or TikTok. Portrait videos using the research from episode 85 and the tips that I've given you today. Okay folks, so just one thing off the back of this episode, give it a go. And of course, stay tuned for the penultimate episode in our mini-series where we will be exploring CTAs or call to actions and how you can use them, and I'll see you there.

Get Seen on Social Media