#41: How To Promote Your Music and Network | Synth Pals Virtual Pub

THE SYNTH PALS VIRTUAL PUB
This is a great opportunity to connect with fellow artists, network, and share ideas. At least one question and a pub-based beverage or snack are mandatory. If you would like to join me and my synth pals at the next Synth Pals Virtual Pub, book your seat here: https://calendly.com/synth_music_mastering/synth-pals-virtual-pub

To follow Neon Highway, click here: https://linktr.ee/neonhighway
To follow Aisle9, click here: https://aisle9music.co.uk/
To follow Heartbeat Hero, click here: https://linktr.ee/heartbeathero
To follow Jess Towers on Spotify, click here: https://open.spotify.com/artist/7H54BMVkwf8VSAbdRAkLyT?
To follow Jess Towers, click here: https://www.jessicatowers.co.uk

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Transcript

Marc Matthews: 0:21

You're listening to the inside the mix podcast with your host, Mark Matthews. Hello, and welcome to the inside the mix podcast. I'm Mark Matthews, your host, musician producer, and mix and mastering engineer you've come to the right place. If you want to know more about your favorite synth music, artists, music engineering, and production songwriting, and the music industry. I've been writing, producing, mixing, and mastering music for over 15 years. And I wanna share what I've learned with you. So Hey. Um, thanks for tuning into this episode. So this is, uh, this particular podcast episode is slightly different to the usual one in that this is a, I, I dunno if this is gonna be the final title, but it's a synth Powell's virtual party sounds very Alan Partridge. Um, I even pronounced it like Partridge as well. Uh, but that's, that's, that's what it is. And this is what we're running with. So with me today, I've got, uh, a few artists I'm in regular contact with some, some, some great artists. So I've got, uh, R. I've got, uh, har hero. I've got neon highway. I've got Jess towers. Um, so big. Thank you folks for joining me on this today. How are you? I'll start with you, Tim, as I'm gonna, I'm gonna go round on my screen here. I'm gonna snake round. How are you, Tim?

Aisle 9: 1:28

Yeah, I'm good. Thank you. Hop good. Yeah. Very well. It is very warm. Yeah. Um, struggling with it. Not doing enough music.

Marc Matthews: 1:35

Yeah. We were having the discussion off air that is too hot to actually write or, or, or. Any music, which is a, which is a pain. So as part of this as well, it's putting this online. Um, the prerequisite was to come in hand with an alcoholic beverage. What have, what is your choice?

Aisle 9: 1:48

Uh, my choice is. An Austal tribute. Um, so that's a real allow for any of you who haven't familiarized yourself with the right drink. I'm

Marc Matthews: 2:01

finding now cuz uh, I'll come to mind shortly having drinking a, uh, a, a carbonated beverage on a podcast is, uh, I'm starting to think that might be, not be the best idea. Um, so it might dive away from the microphone every now and again. um, I

Aisle 9: 2:15

think it's the. Yes.

Marc Matthews: 2:17

Yeah. Oh mate, I've got carb overlay from that Taji. Woo. Um, so going round. Uh, I've now got heartbeat, hero, heartbeat hero. How are we?

Heartbeat Hero: 2:27

How do I'm good. It's also hot here and I'm drinking, uh, Bacardi, um, Cola. Oh,

Marc Matthews: 2:33

good choice. Good choice. Good choice. Yeah, I've gonna, haven't had one of those in, in a while. Um, it is very, very hot. And, uh, obviously the audience listening doesn't know this, but I actually spoke to Daniel Harvey hero earlier today. So there's gonna be a dedicated episode purely with Harvey hero, which is gonna be fantastic. And that's gonna come out in, uh, in September. So I'm sneaking down again. So next I've got neon highway. How are we doing good

Neon Highway: 2:57

at the end of four days off, which means at the end of four days of drinking, um, and you've, you've made me continue that with a Highlander, which comes from fines, which is a lock. Up in there, Highlands

Marc Matthews: 3:13

aply named as well. Highlander, Highlander. It's good.

Neon Highway: 3:16

It's a great Ree brewery. Actually. It's just at top of this. Beautiful. And there's just like a, a seafood restaurant and you've got this brewery in the house and just go, got all these tons hails and stuff. It's absolutely about

Marc Matthews: 3:27

fantastic. You know what, it's the part that I need to view. I need to go up and, and visit you do, but yeah, cuz a whiskey as well. I'm a, I'm an avid whiskey fan. Yeah, but, um, yeah, I do need to visit and Jess, how are we?

Jessica Towers: 3:41

Good. Thank you. Very hot. Like you guys can't cope with this heat, so I'm not as cool as you, I'm afraid I'm a bit girly and I've got a rose.

Marc Matthews: 3:50

No, no, I I'd say what variety is good. That we're not just purely plugging ale on this show. um, so no, no, all good. Although in saying that it would be quite nice. Imagine if Stal got in touch, we like, Hey, you know what, if you just have a, if you drop us in every episode. Oh yeah. Oh, that'd be decent. I'd tell you what. I'd take anyone to be honest. yeah, one of those, um, I've got the Blandford fly. Um, so I'm gonna hold it up to the screen. Cause this will be, there we go. Yeah, the Blandford fly. Where's it. I was from Blandford funnily enough, um, for the UK conting

Aisle 9: 4:22

yeah. You wouldn't have guessed, um, for a

Marc Matthews: 4:25

surprise yeah, exactly. Yeah. So, uh, this is kind of like an extension of my Instagram lives that I do. So they, they, they run every Wednesday and, um, I basically just talking to my phone for about 20 minutes and people occasionally comment or drop in and out, and, um, I just, just, just ramble on, so. I think what might be a good way to start is, is, uh, to, to get things moving is maybe if we start on like the promotional side of things. So, well, it'd be quite interesting to know, like, or hear about your promotional stories and like successes and maybe, uh, things that haven't gone so well because, um, chatting to Daniel earlier, actually we, we had a good confl of our promotion and, and that sort of. Um, the, the pitfalls, the challenges and what works well. So does anyone have any stories that they would like to share? What we'll do here is this isn't like teams where you can actually click for those teams, use it where you can click a hand, a fake hand that raises. So if you do wanna add something, just like do that, like you're in school and, um, I'm a, I'm a teacher, so it works, you know? And, um, yeah. Does anyone have anything or any questions with regard to probation that they wanna put to the rest of the degree? I think,

Neon Highway: 5:32

I mean, I mean, I think in terms of stories, it it's, it's this community, isn't it? It's, it's building that network, uh, people that you've got. Around you as what it's all about. You've got people like Daniel and he is doing his shows, which absolutely Bing filling space, pop out waves, doing something which is a bit different. We've got you mark doing your podcasts. And then we've got the rest of the group who are just sharing everybody's art really. And I think having that community. It's been a big boost, certainly for me this year, I, I, I kinda almost chalked it in last year. And then I picked it up again this year. And since coming into that community, it's not just been about the promotion, but it's finding the inspiration, I guess, to, to write new stuff and bounce ideas off each other. And I think that's just such a massive part of it. Um, it's it is a real burst mentally, musically, everything. It's just absolutely fantastic.

Marc Matthews: 6:24

Having the C. Yeah, I totally agree. And I think it's something that I cover in pretty much every episode that I have. Um, and when, when I talk to artists about the, the amazing community, um, and how supportive it is, because. And sharing of ideas and content and all that sort of thing. My question to you then is, um, what you said you were gonna Jack it in, what stopped you from doing it? What, what made you carry it?

Neon Highway: 6:49

um, I, I pretty much that, I mean, I closed, I closed on with social accounts down, um, at leased my last EP and called it switch off. And that was it chopped in neon highway. And then somebody said, are you not writing music anymore? Then I thought, I dunno. I released something. And then Karen do picked up and played it and she was like, we're all your social, we're all your met stuff and your social sites. And I was like, get rid of them all. Karen she's like, you need to get that on ASAP again. I was like, Hey. Okay. Okay. Um, and then I was in touch. With a DJ DJ Sheira she sort is, she does a lot of Sy wave stuff and she was running, uh, an event last year on Darby. It was like, uh, an eight band Sy wave event at calx, uh, you know, stuff. Bunch of guys duet with Ts, um, loads of Sy artists, absolutely brewing event the event. And she says, so I'll get you latest. Single. What we'll do is I'll play it after calx finishes. Um, so we're on this night club, you know, all these sense bands from all over the UK. Um, we've get guys from, uh, and the audience and so on and up comes one of my tracks to start the after party. And I was like, this is great. I was like, I'm loving this absolutely brilliant people were dancing. I was like, God, I was. Maybe I should stick this out. Um, so I just kept going with it and I think it was about December time. One of my pals Russell's cousin says, uh, by the way, my, my cousin does kinda the Sy music that you're doing. So I sent me his name, Russell Nash, got in touch with him and, and he invited us into the group and Tim's group and we kind. They all went from there and it's just been month after month inspiration, creating new stuff, meeting new people, meeting Jess, meeting yourself, mark, or being hero, everybody it's just, and from there, it's just, I, I, I can't see myself chucking it again. It's it's just too much fun now. It's great. Just loving it.

Marc Matthews: 8:43

Yeah, I agree. Um, and I think it'd be nice to do more of these sorts of things. It doesn't necessarily have to be a podcast episode, you know, um, where you just, you can actually put faces to names. I always get that run the wrong way, faces to names, um, and through that, which is amazing. Um, Yeah, fantastic. Gotcha. You know

Aisle 9: 9:00

how I invited you all by mistake? Don't you that like the, the thing that I could join this sort of, uh, um, sort of put this synth fam sort of, you know, kind of, um, chat going on Instagram was because I just thought, oh, I just message it a load of people. I seem to be following about my track or something, and didn't realize it formed a group. I had no idea about this and then suddenly all these people were talking on this group and I. I've done something here is this good or bad, you know? And I just kind of went with it kind of thing, but I literally didn't know how to form a group. I was a bit of an Instagram new at that point. So yeah. So I'm glad I did that. Or nearly everything that I've done in that was been good in my life has been by mistake. So, you know, that would kind of follow that line.

Marc Matthews: 9:48

that's good though. Isn't it? The organic way it grows. I like that. It's very nice. The it's the, the groups are, are fantastic. Admittedly, sometimes it takes me a while to, um, scan through everything and take everything in. I have to dedicate. I'm like, right, I'll go in and check now and dedicate a good sort of 15 minutes to reading through, through everything, but they are fantastic. Um, is anyone on discord? I know, uh, I joined one the other day on discord, uh, which is an amazing group and it's in this that's right.

Aisle 9: 10:14

Filtered out's discord

Marc Matthews: 10:17

um, but I'm, I'm still yet to, to fully. Um, get on board with it. Has anyone got any experience with discord?

Heartbeat Hero: 10:52

Oh yeah. So I, uh, yeah, I have my own discord account and I've been on, on a lot other, uh, discord accounts. Uh, but like the Facebook groups, it kind of gets overwhelming after a while. Cuz there are so many places you need to check and uh, so eventually I just kind of left

Marc Matthews: 11:07

it to the wayside. Yeah. I'm finding that. I think when you have multiple groups going, um, it. I've turned admittedly with my phone. I dunno about you guys, but I've turned all social media notifications off my phone. Um, so I only go in and check when I want to, otherwise I'm not saying I'm like the, I'm this guy who gets millions of messages every day by any stretch. But I, I find that otherwise I'll just be, I have been constantly replying and reading. Um, so I've switched 'em all off, but going back to what Daniel said there about discord and having these multiple platforms, it's hard, it's hard to keep track. Of conversation.

Heartbeat Hero: 11:44

The good thing about the good thing about discord is that you do can like have all these, um, different subjects you can talk about. So it's easier to track what people are talking about. So that that's a, like a really positive thing. Uh it's just where, where the community is that you want to be. Yeah.

Marc Matthews: 11:58

Yeah. I've noticed that it is really good when you can do that. Cause you can have one for like new music, one for a general discussion. Um, one for, um, like geeking out. On tech, et cetera. And when you break it down like that, you can go in and find out actually, you know what? I wanna know a bit about X, Y, Z. Whereas I think with what I find with some Facebook groups, I dunno about you guys, but some, there are the larger groups whereby is just like YouTube video, YouTube video, YouTube video, and then it can get quite, um, I think one thing, I, I mean, my group, the group for this podcast, isn't, isn't huge by any stretch, but I think one of the prerequisites is you have to actually have some text with a post. Because I dunno about you. If I see just a post without any text, I, I generally don't pay any mind. I dunno what you guys do in that respect. Yeah.

Neon Highway: 12:42

I, I mean, it's, it's not that I don't pay any attention and I think I like it for story. I like to know who's behind it. What they're doing, why the name, it that way. Probably the artwork doing. I think it's, it's nice to know what's gone into it rather than just boom. Here's the, just the link play it. It's almost like they don't care. It's kinda notable. Yeah. Yeah, definitely. That's yeah.

Aisle 9: 13:06

Um, I do really enjoy on, sorry. So, yeah. Um, I, I do really enjoy, um, the, uh, the sort of interaction. That's kind of like, if you, you are on Instagram and something happens, you, you, you are quickly sort of, you are on the platform, so you can be. Looking at a post sharing, a post sharing, a story, talking to someone. So it's all on the same platform. That's the thing that frustrates me with discord is. Having a conversation about a video somewhere else and something else. And, you know, and then I'm constantly on and off with discord to go back to whatever that thing was off, off to YouTube, I'm off to Instagram, then I'm returning to discord. And I find that I find the idea of all the different conversa you know, like topics and things is really good. And I, I can see that you can build much bigger groups as well, which is really good. So there's things I like, but like overall, I just tend to find. It's all in one place when I'm on Instagram. So that I just find that a bit easier, but to be honest, I seem to have to be on so many networks, you know, to everything. I mean, it's just like, I, I, I think you can't be that choosy if you're a musician and you want to promote yourself. I, I don't think I do find this. I was having this conversation with a non waiver. Um, who was just doing, um, a really good friend of mine, who I met on Instagram and he's, um, a musician. He sort of writes songs and he's a good songwriter, but he's really frustrated by the fact that he's got 10 followers on Spotify and, uh, no monthly listeners essentially like, you know, uh, to his stuff. And, and he's really frustrated that he applied to two playlists and they hadn't accepted him. And that was it. He's kind of at the give up point and I was. But I like, I put, I applied for 90 playlists and got nine of them. You know, I like, you know, on my first single idea, you, you, you can't, well, you can be like that. That's fine. But like, if you are like that, you will give up, you will just shelve it and then you won't be doing music. So, you know, I think all you've got to moderate your. What you're expecting out of it and go, well, I don't, I don't want all of that. I'm just quite happy to put something up on SoundCloud. If somebody likes it, they like it. And it's for fun. Then I enjoy. But I think you can't really sort of, you know, um, expect it all to happen, unfortunately, without social media and, and some people still do, I think, expect that, oh, I've done this great album. Everyone is going to listen to it. Unfortunately they won't, unless you tell them you've done it. And unfortunately you don't just tell them once either you seem to have to tell them in numerous different. In numerous different places, you know?

Marc Matthews: 15:52

Yeah. It's just the way it goes. That's exactly right. Um, and it it's the nature of the beast, isn't it? Like, I, I, Daniel and having this conversation earlier, um, with another interview and it's the case of like, you have to market it, you have to, you have to push it out there because otherwise you can create all this great content. You can put it up. And, um, it's not a case of if you build it, they will come. It doesn't work that way. Unfortunately. Uh, lovely reference, lovely reference.

Aisle 9: 16:15

I

Jessica Towers: 16:15

think, I think that's what I'm partly guilty of. I think that once I've sort of released it, I've got a bit of a sort of shift in mindset instead of sitting there and promoting the same song and doing all that work, which is work isn't it it's like an additional part of what we do. I'm sort of itching to start something else new. Cause I feel like I've done that now, but, but Tim's right. It's like you have to put that effort in to let people know that it's out there.

Heartbeat Hero: 16:42

And you don't have to do it yourself. You can also employ somebody or, or yeah. Get somebody that, that does like doing it to do it for. especially if you don't enjoy doing yourself or ask fans, ask, ask fans of your music, that they could promote you, uh,

Aisle 9: 16:55

more. And there's always farther, sorry, some of this conversation the other day that said, actually we will find out the entire music industry in four years, time is all run by some guy in India on five, you know, because it's, it is just like, like fiber has become and just like this sort of thing that I'm not saying it's necessarily good because a lot of the. It's the problem is we have no idea who this person is really what they're doing for us or not doing for us. And a lot of the time, lots of conversations this week, actually about like, which is shocking. I've been uncovering just how extremely body Spotify is, but I dunno how that sentence happened, body Spotify, but there we go. Yeah, the, that I just is shocking how much. Like, I, I sort, you know, you find a good playlist and you think, oh, this looks okay, this looks reasonable. And then when you really look into it, you start to find out and behind this supposedly good playlist that other people are on and getting things, you know, I'm not aiming this at all. Playlists don't get me wrong. But like, um, you know, the, this playlist that surprisingly, I find some really good artists follow. So they must be interested in it. Um, you know, because I've got this thing that can show the sort of people that were liking the playlist. And, and I was quite interested to find the people who were liking this playlist only to find out at the end of the day that this playlist was essentially run by bots and you know, and it is quite shocking cuz you think people would pay for promotion, get onto a playlist, have lots of streams on their account, but really. Those aren't real listeners and real people enjoying their music. You know, those are just numbers. And so that's a kind of dark side of the whole promo game, I think, which is clouds the

Marc Matthews: 18:46

issue. It's interesting. You mentioned the, uh, the Spotify playlist bot, because I know, uh, there was a, a conversation, um, yesterday, today it might rumble on into today, which was whereby an artist, um, had a sudden spike and I've seen it in the past where I've had like a sudden spike on a track that I released ages ago. And I'm like, I've done, no promo on that whatsoever. Maybe I got lucky in the radio station, played it somewhere and I went in and looked out the playlist and I was like, I don't recognize any of the artists on there. And then, and then I check back a few days later. My song's gone. It's no longer on there. So I've got the huge spike and it comes down again. Um, and I'm wondering why it's gotta be, I'm assuming it's a bot some of some form, but is it a way of these part? Curators for whatever, a better way of putting it, getting you interested in their playlist, they put you on there, take you off you can't them because you know, yeah, yeah, exactly. Cuz you know, actually my song was on your, my song was on your playlist. It did 3000 plays in a day. Um, can you put me back on it? Oh yeah. It's gonna cost you X, Y, Z. It's kind of like, it's not fishing. Um, but it is social engineering in a way, I guess you could call it going down a techy route. But it's, it's bad. Supposedly though,

Aisle 9: 19:58

supposedly I've read on one of these sites. When I finally got to what was behind this, this playlist, uh, which will remain nameless, but like, you know, and I, I, I, and, and I found this sort of site waver or something dot. AI, you know, um, and you know, this, this, this thing claims that everything is legitimate, but what they're doing is actually putting all, they put all this music all over the world, um, and it's used by various people, use it for cafes and bars and all it's all public places that this music is played. And then the, the amount you pay them for the streams, um, like they share it with the people who are signed up to their service or whatever. And. So, I dunno, it gets convoluted, but like at the end of the day, I was just like, I was reading it all through and I was sort of, you know, buying into it all as I read it somehow. And then I came to the end and I. I don't think people are doing this. They're not really like, I'm not sitting in a hotel in Zurich thinking I want music. I know I'll go to wave AR and split royalties with them of OB obscure, synth wave artists. You know, it's just, I, I, I just ended up deciding for this was not really happening in the world. And this was just an excuse. For, of course spots like playing music and people paying for streams, which you know, happens.

Marc Matthews: 21:20

So, yeah. Um, I think I've been, I've been guilty of that, uh, years and years and years ago of, um, Spotify playlists and paying to go on a playlist. And I got my fingers burnt on that and it's counterproductive in a way, because it's not representative of your music. You just, I think you're just paying, you're gonna get these boosts. And if you look at the, where the actual plays are coming from, they're really like specific it's kind. LA New York and I'm like, I'm fairly certain, that's not right. Um, and then I, you just get this false representation of an audience. Do you know, do you know, think

Neon Highway: 21:52

mark is kinda like when used to be in a band, I used to be in a band about 15 years ago. And when you were going to gigs, you would pay to play and you were like, oh, I'm playing this, I'm playing this fantastic venue, but you're. Playing it because you're paying to play there. So you get in there and nobody's there to listen to you. It's kinda like that. It's like, why, why am out? I'm paying all this money. I'm getting nothing.

Marc Matthews: 22:15

I did that years ago in a band. We, um, we had a gig at the hundred club on Oxford street and it it's quite obviously it's a nice venue. We were like, oh shit, this is gonna be incredible. Um, and they were like, oh yeah, it's paid to play. You gotta sell X amount of tickets. So we took too many buses from Toton. So for the south work contingent, taking too many buses from Toton into central London on Oxford street, we hit a car part one. He was a rent and minibus as well., didn't get away with that. Um, yeah. Yeah. We didn't sell all the tickets and we got there. Uh, there was hardly anyone there. What made it even worse actually with his story is the fact that our basis left the week before. So the basis we had playing with us was learning the songs on the minibus to play he's he's a bloody good basis. Mind you? He did well. He probably paid better than I did, and I knew the songs. Um, but yeah, pay to play. And after that, I was just like, never. Never am I, it's a case of like your promoter, you, you sell the tickets will come and play. Um, you're not, are not paying for exposure and all that. I, I don't. Well, the, the

Heartbeat Hero: 23:14

thing is you, you were, you were unknown right back then. Yeah. Nobody knew who you were. So, so norm, normally a band brings in people with them. Right. Mm-hmm so understand why they say pay to play.

Marc Matthews: 23:25

Yeah. Yeah, definitely. Absolutely. Uh, yeah. Uh, I mean, it's, I can't, I can't remember who headlined that. Um, so I don't know. Would you do it if you were in a band, Daniel, would you, would you, if you were a new band,

Heartbeat Hero: 23:39

would I pay to play? Yeah. If, if I was an unknown, yes. Yeah, you would. Yeah, probably. Yeah.

Marc Matthews: 23:45

What about selling tickets? What do you mean

Heartbeat Hero: 23:46

with selling tickets? How would I sell the tickets

Marc Matthews: 23:48

or how, yeah, well, what we, the pay to play was the idea that we, we sold the tickets, um, for which I'm kind of think is the promoter's job. Um, but we had to sell the tickets, um, and the tickets that we didn't sell, we then had to. The the shortfall.

Heartbeat Hero: 24:03

Yeah. I'm just thinking from out the, from the other side, from the promoter's perspective, I mean, you are an unknown band. How are you supposed to sell an unknown band to people that

Marc Matthews: 24:10

would come to that point? Oh, I see what you're saying. Yeah. Yeah. I do get that. Yeah. Devil's advocate. Yeah. It's hard to market a band that no one's heard of. I

Aisle 9: 24:18

mean a lot of the time, the much better way of doing that was always to put on someone good that pulled the audience and then to have, you know, support bands and obviously sport bands don't really get paid and they just like, you know, they're enjoying the gig and, you know, they're warming up the audience for the main act. And then, you know, and, and, and the promoter gets money. The. The headline and get money and the rest of you get a gig, you know, and that was always good. It's just a shame. You only got about ten second sound check and sounded awful. But other than that, , you know, if that, yeah, yeah, you'd always get, you'd always get a sound check. This was the classic thing I, cause I ran at one point alive venue did all the sound for it, but like, it was so true if you're in this, like in a, in a kind of a long line of bands and there was this whole idea that you were getting a proper sound check, but. No one at the time really had recallable desks in these venues. So no one on the sort of, you know, you'd, you'd be scrabbling down what levels it was for the vocalist and everything, you know, and then somebody else had come along and then another band and another band. And, you know, the chances that when that band that you, first of all, soundcheck turned up. That you've got their levels anywhere near right. Is very close to zero. And like, they'd come on. Everything would be feeding back, be wrong, be like, and then you'd, you'd kind of get it right within their first couple of songs, if you were lucky. But ah, it was a lottery and a lot of the time you had pretty rapy gigs because of it, you know?

Marc Matthews: 25:48

Yeah. I, I, I, when that happened, it would be a case of my guitar would be too low in the mix. And sometimes with my, my playing, I'd be like, that's fine. I don't, I don't mind the other guitars can take the, uh, take the accolade on that.

Neon Highway: 26:00

a lefthanded lefthanded drummer. That's what we

Marc Matthews: 26:03

had a lefthanded drummer,

Neon Highway: 26:05

lefthanded drummer. So you guys are unfortunately your own last, you never, you never get in that,

Marc Matthews: 26:10

you know? Yeah, yeah, yeah. Yeah. Did your, did drums, did your drummer drive, did he ever come. Yeah. Um, I asked this cuz I had a drummer, uh, Chris, he's a good friend. He didn't drive. Um, which imagine I a drummer that didn't drive and the amount of faring we had to do about it was always a bug bear. Um, almost as bad as the lefthanded drummer. Um, he fell off the stool once actually, while he was playing, he had too many beards and we had to cut the gig short. He just fell off. Good

Neon Highway: 26:36

times. I used to take my keyboard to the floor. I was just like, have to put mask and tape in the stand because I'd been having a few beers and that keyboard would be rocking back

Aisle 9: 26:46

in

Marc Matthews: 26:46

forward. Let's take a quick break from this episode so that I could tell you about free resource that I made for you. It's a PDF checklist that describes what you need to do to properly prepare a mix for mastering. So you've done the hard work and you love your mix yet. Suitably preparing a mix for mastering is often overlooked by musicians resulting in delayed sessions, excessive, back and forth conversation and frustration on both parts. I want to help fix that. So if you want this free resource, just go to www dot synth music, mastering.com. As this checklist will help. And guide you to make the mastering process as smooth, transparent, and exciting as possible. So again, the URL is www dot synth music, mastering.com for this free preparing a mix for mastering checklist. Let's get back to the episode. Does anyone, um, still play live? Does anyone, does anyone gig in or any plans to gig? So I'm,

Heartbeat Hero: 27:39

I'm, I'm trying to set up a, a live show for next year and, uh, I'll definitely be playing live. And, uh, trying to find out who's gonna, who else is gonna play on that gig?

Marc Matthews: 27:50

What does your live setup look like Daniel? Um, it's, it's

Heartbeat Hero: 27:53

my computer. And then I have a, a mini keyboard that's hooked up to another computer. And which just plays the sounds over the original

Marc Matthews: 27:59

track. Yeah. Do you have any visuals that go with it? Um, I'm just thinking, I'm just thinking off this,

Heartbeat Hero: 28:04

on my head. Uh, I don't think I'm gonna have enough people to come to that show. Uh, be able to pay for visuals. So it it's all gonna come out of my own pocket, I think, but I won't, I don't think I wanna pay for visuals, uh,

Neon Highway: 28:14

to add

Marc Matthews: 28:14

to that. No, that's back.

Neon Highway: 28:15

So is this a, is this a day trap for us then? Are we all going over to see, uh,

Heartbeat Hero: 28:20

if, if, if you can commit, uh, the, the more people that come the bigger the venue gets,

Aisle 9: 28:26

where does it you're gonna be doing it? I'm.

Neon Highway: 28:29

Queer, are you gonna be doing that? Uh, CLO close

Heartbeat Hero: 28:32

to where I live. So, uh, I have a few, few places that I'm thinking about. If, if literally only 20 people come, it's gonna be at my house. but there I have a venue with, uh, four, 500 people in up, so cool.

Marc Matthews: 28:46

That'd be amazing. I played the gig is I'm just a bit more now hill gone. That's a place in, uh, just outside of Amsterdam. Does that ring a bell? Hell go. Um,

Heartbeat Hero: 28:56

I don't come around Amsterdam that much, cuz I live in the south and Amsterdam's more up there. I, I mean, I go to Amsterdam when I'm flying or, or doing something with some accom kind kind of party or something, but uh, or shopping or something like that. Yeah. I

Aisle 9: 29:08

was flying last time I went to Amsterdam, but you know,

Heartbeat Hero: 29:14

yes, you can do that. You can do that everywhere now.

Aisle 9: 29:18

Yeah. Yeah. Yeah. Not, not around here. You can't. nice.

Marc Matthews: 29:23

That's an fair discussion right there. Sorry. I'm digressing. No, no. I was gonna say in the watches area. Um, yeah. Um, yeah, no, I played a fantastic gig in, uh, just outside of there outside of Amsterdam. Um, road trip is amazing. Loved it. That'd be great. It'd be really, really nice if you could, if there was some sort of event like that, where you could get everybody.

Heartbeat Hero: 29:47

Well, that, that, that that's a problem. I mean, I mean, can hardly get 30 people live on my show. So getting actually a hundred people in a real live venue is like even more of a possible task. Yeah, yeah,

Marc Matthews: 29:57

yeah. Yeah. That's true. To be fair. I, I, I extend a big, thank you to you. You guys were turning up to this. I had no idea what to expect. I thought I'd put it out then and it'd be sort of like, uh, T weight. So, um, four people turning up on the first. One's amazing.

Aisle 9: 30:11

Last time I was in Holland, I did wake up. Um, I don't remember a lot about it, but I woke up in a camper van that, um, outside of a campsite, um, which I don't think the campsite owner is very happy that we were literally camping in our van, outside the campsite. Um, but I didn't realize that's where we were, but I'd had a bit of a night in Rotterdam actually. Um, and, uh, yeah. Yeah, I I've been out on just in some sort. Yeah, quite a good bar that suddenly turned into a banging techno night, like literally all night with people standing on tables and everything. And it was really great. And then we just literally passed out somewhere. We just drove out of Rotterdam, you know, in this camper van fell asleep and woke up. And these people, the police were banging on the van saying, you can't stay here. You can't, you have to pay. Yeah. And I was like, what? I literally didn't know what was going on or where I was. And I was. There were police what's going on, like drive, you know,

Neon Highway: 31:15

and kind of get out. The police are expensive

Heartbeat Hero: 31:17

alarm clocks here.

Aisle 9: 31:20

wow, right? Yeah, yeah. Yeah. Well, I think they were police anyway. I was just, uh, I was just like, I know the I've done something wrong. Let's run away. Did you use like the shower and stuff? No, no, no. I just left, ran away. Not anymore though. I don't, I don't leave. Watch it now. No, good

Marc Matthews: 31:45

music. We, we were discussing the other day, the music festival that goes on and watch it. They do, they do have one there. Yeah, they do.

Aisle 9: 31:51

Yeah. It's good music festival. Actually's small, but it's really good actually. Um, yeah, I've got level 42 headlining this year. I've got Belinda Carlyle, all kinds of bizarre things going on. So yeah. Yeah. I'm really looking forward to a level 42, sadly. I dunno whether. Sort of, you know, dirty secret, but like yeah. I'd rather like level 42. So yeah, I sort of, um, he used to see them actually back in the day when they were making hits. Yeah. And, um, yeah, just mark Kings playing his funky bass stuff. It was good. Really good. Actually, one of those kind of bands are very poppy on record and he's not a great singer, I don't think in his way, but like then live, they're just electric. There's just absolutely phenomenal musicians. Like they make it really come alive and the funk is really big, so it's good. Yeah.

Heartbeat Hero: 32:43

And how, how many people came to that event? Around how many

Aisle 9: 32:46

people, uh, come to the, watch it music festival? Um, God, that is good question. Cuz it's, it's only one field and about three stages, but it's like, I mean it's, it's packed. So I'm trying to think it might be about, it's gotta be like sort of. Somewhere between five and 10. I'm not sure of thousand, you know, not five and 10 people. No, that'd be quite good. But like, um, yeah, five to 10,000, I would say, I, I know that's a big difference, but like, I don't know. I maybe it's 5,000, you know, something like that. Yeah. But, um, it is a small festival, but, you know, um, but that. You know, it's not glass

Marc Matthews: 33:27

debris, but yeah, for the audience listening, watch it is, is, uh, is a small, small town. So getting five to 10,000 people and watch it along, those a roads, just getting them there is

Aisle 9: 33:36

bad enough. I'm beginning to think I'm overselling it, maybe five. Um, but you know, because I'm just thinking, watch its own like population is four. So that would be more than the entire population of watching. So maybe I'm overselling it, but it feels like a lot of people from round here , you know, it's. Yeah, there's one really in it is great though, because it's the only festival that I've ever managed to go to where I can go home to the Lou and like make a cup of tea and then go back up for the next band, cuz literally it is at the end of my road. So you just walk up the hill, it's a bit of a. Bummer, but you there's a hill, but like go up the hill, turn left. There's the field. So it's great. Not so great if you don't like the band, cuz you could obviously go home and hear them still, but like, you know, it's, it is, it is great. You can just like go no, I'm not using that horrible festival toilet. I'm going home. Gonna have a cup of tea sandwich, go back. And what's the next one? Well, it sounds like

Neon Highway: 34:33

Daniel's gonna have a festival in his house, so you'll be able to just pop the toilet when you're at that one. yeah. I would

Aisle 9: 34:38

love to come. Yeah. Heartbeat heroes playing

Heartbeat Hero: 34:42

in my, so what, what would be the best way for me to like, make sure that people come, cuz people can say they come, but how do you commit them to it?

Marc Matthews: 34:49

That's that's hard. Isn't it? It's it's tricky cuz um, uh, somebody saying yes again, that commitment is it's hard, man. Um, I dunno how you would, how you would get them to, to commit, just

Heartbeat Hero: 35:01

sell a non non-refundable ticket.

Marc Matthews: 35:05

yeah. Yeah, yeah, yeah. Um, deposit, get them to pay a, a non-refundable deposit, at least that way you've got some make it, you know, um, that's one thing you can consider, like, you know, people are like, yeah, yeah, yeah. I'll be there. I'll be there and ghosts down. when it comes to, um, I dunno if anyone else has got any ideas, cuz it's like, say it's really hard, cuz I I've been in that before where I've put on gigs and totally been there. But that's maybe deposit's the only way. I don't know. I just see, you mentioned this

Neon Highway: 35:36

before, mark. Um, I think in your last Instagram live, but has anybody been Tolo since wave gigs live

Heartbeat Hero: 35:43

gigs? I I've. I've been a Perter and uh, also time cop was time cop was there as well. He was the first act and, and maybe like 20 people for time cop. He lives, he lives really nearby. Oh, For him, him, it was like 20, 30 people maybe. And then when Perter came in, it was like a full house of 500

Neon Highway: 36:04

people. Yeah. Per Bayer's pretty serious live. He's really good.

Heartbeat Hero: 36:09

The lights on that are

Neon Highway: 36:10

amazing. Yeah.

Aisle 9: 36:11

Incredible stuff. I've never been

Marc Matthews: 36:13

twist now. I, I metal the only gigs I've been to a metal and rock . I do that in a week. I'd tell you what for the audience listening, uh, near on highway go, he gets about when it comes to gigs. How many have you been to this year?

Neon Highway: 36:27

Uh, I've been a 26 this year. Oh

Heartbeat Hero: 36:30

yeah.

Aisle 9: 36:30

Yeah. Geez. That's that's keep going. It's

Marc Matthews: 36:33

not cheap. Probably. what's the high, what's the best one this year. Uh,

Neon Highway: 36:41

It's could been nine engineers this year. For me, I pretty much went to the entire UK tour. Yeah. Yeah. It was a great man. Uh, biggest surprise for me was probably Alice Cooper. I was like, we can see how this goes. And it was just incredible. Just that theatrics and the level of play. It was amazing. And it's amazing how many songs, you know, you go, I know this one. I know this one. It's it's just fantastic. Uh, I haven't no, because they never ever get anywhere near me. Um, I was, I was gonna go down to Cardiff to see them, but, and then I seen your post and I was, I was immensely jealous. It looked amazing. And then you followed up by writing an entire tune just to make me even more jealous uh, but God of hires, fantastic. Daniel, absolutely growing track. I'm gonna hook you

Heartbeat Hero: 37:32

all up with the free, uh, free codes for.

Marc Matthews: 37:35

Uh, you're a gentlemen. Thank you.

Aisle 9: 37:37

Oh, thank you. Thank you. You, you, you are very prolific. Actually. You do shock me like that heartbeat here. You're one of those people that makes me feel damn. I need to write music. You know, I sort of like go online and it'll be like, He's written another one. how I've just been sleeping.

Heartbeat Hero: 37:53

Somebody in the group told me to, to calm down. So I, I, I'm not posting them anymore. I'm still making them at the. Aisle 9: You're still making them up like print you've got exactly, exactly.

Neon Highway: 38:07

Love. Love.

Aisle 9: 38:09

You'll die and they'll be just like releasing them for the next 50 years. I

Neon Highway: 38:13

have

Heartbeat Hero: 38:14

to cuz my wife hates my music. So she's, , they'll be lost forever. Otherwise. Neon Highway: You got an Like, I dunno how you write all the stuff you do, the shows you've got all your, your, your funny shorts and social media it's oh, that's incredible. Like where does he get the time and energy? Just absolutely. So the show, the show is only once, uh, once a month. So that, I mean, that helps not doing it every month. Every week is like, that would be killer for me. Yeah.

Marc Matthews: 38:39

It's good though. It's good. Going back to the prolific side of things. I be, I think Daniel would be quite cool. I know we spoke about earlier about your, um, your sort of workflow that you go through when it comes to releasing a track. Cuz how many tracks do you have on SoundCloud? You revealed it to me earlier. How many are around 250. There you go. That's good. Okay. Yeah. Yeah, exactly. That was my, for the audience listing, the, the eyes were on stalk then. Um, yeah. they made Tim joke on a

Aisle 9: 39:05

string. Geez. That's gonna be a long 50. Yeah, that's

Heartbeat Hero: 39:13

I have a I've around a 30, a 30 minute gig lined up that, that I can do now. I don't think I wanna make it any longer. The rest will just be DJing and I have, and then hopefully other people will perform there as well. How, how

Neon Highway: 39:23

long is that over then? So how what's your earliest?

Heartbeat Hero: 39:28

Follow up those on, on two it's in 2010, I started posting on in 2010 on SoundCloud, but just around 2017, I got into the synth wave. So before that, it's all weird electronic music. J tune based stuff and stuff like that.

Marc Matthews: 39:43

Amazing. What would make you have interest? Can you think of anything off the top of your head that Daniel, uh, is incredibly perfecting? He's been told to, to told to reign it in?

Aisle 9: 39:51

I think if our grey hand would just shut up, if our grey hand would behave itself, that would really help. I, I heard that dog a few, a few moments ago.. Yeah. Yeah, exactly. Yeah. It's just that. No, no, it's just, you know what it's like, it's distractions, things that sort of get in your way of like, whatever it is, like, you know, I think that's always, and they're always gonna be them, so you can't get rid of them really, but like, um, yeah, it's, it's trying to keep focus. Isn't it? Like, that's the thing and, and keep quality at the same time, you know? Cause I mean, I mean you can be prolific. I mean, fortunately Daniel is. Both prolific and keeps quality, but like, which is really annoying. Um, but like, you know, cuz some people are sort of super prolific, but the quality's just going out the window, you know? But like you manage to do the two and that's, that's really hard. I think so. Yeah. I'll find

Marc Matthews: 40:46

that hard. And I think going back to what we said earlier about social media and being, um, sort of everywhere, omnipotent focus. For me again, and focus in on, or maybe one or two, maybe three channels rather than try to be everywhere. Cuz it's time. Time for me is, is a killer. I dunno, it's our interest with regard to social media. Can anyone think how many platforms they're on that they use regularly?

Neon Highway: 41:09

Uh, really use Instagram. I don't even have Facebook. Sometimes I use Twitter, but.

Marc Matthews: 41:16

How are you finding doctor?

Aisle 9: 41:18

I quite enjoy your, your contributions. Yeah. Great. They're really good. There's one the other day that really made me love. Yeah,

Heartbeat Hero: 41:25

the personal ones. They work. They, they work the

Neon Highway: 41:27

best. Some, I think sometimes with sens wave it's, it's a bit of an easy win with that stuff. You can put band and dancing. Everybody will watch it. Um, I can rate a track that has nothing to do with legal weapon and call it lethal weapon. And everybody goes, oh my God. you know, um, I did track a couple of years. NA told me a nightmare. It was basically themed around diehard. I had nothing to do with diehard really. Um, but it had that hands group of imagine and people just associate with that and buy into it. And I think a lot of cent ways like that, and it's certainly not a bad thing. I, I do the same as a fan. Like, I'll go to it because, oh my God, this could Terminator under cover. I need to go listen to that. It's got nothing to do with Terminator.

Aisle 9: 42:07

it's brilliant. I think I sort of seem. Go the other way with my things, like just write things that, you know, I suppose not. So with Miami Knight, I suppose the title like that is very Sy wave, isn't it? But like, you know, I'll write something like goes to the sea, which is probably not a very Sy wave title or, you know, something like that. Either a lot of the time I'm not. Particularly referencing, like, you know, some sort of eighties movie or something. So I'm, maybe I'm, I'm missing out a trick there, but, you know, so yeah. Yeah. Sort of write a track that's in seven, four or something and wonder why no one wants to listen to, you know? Yeah. Yeah. I sort of, yeah, I am. I'm sort of, bit of, I can't help it sometimes. I think that's the thing that stops me being as prolific as I might like to be is that I kind of I'm every time I sit down to write a. I'm kind of rego through the entire process of what, what a track is and how I'm doing it. I'm not really kind of, I don't stick to a pattern very much. I tend to sort of be constantly reinventing the wheel for myself. You know, like, you know, I must spend like ages re-look at my drum kit and my kick drum. Won't be like, and you know, all this that, it's not like I. You know, I've seen some videos where people like, this is what I use. I use this bass and this kick drum, this, that, and I go like, wow, I could do that. I could write an album in about a day doing that. I just like, but I don't do that. I can't be that disciplined. I just go like, oh, I dunno about all that. No I'm is this a song? Is this an instrumental? I just go through a million different things and then suddenly something turns out it doesn't and it surprises me often as much. You know, anybody else I've sort of surprised myself, done something a bit different in it, hopefully. So, you

Heartbeat Hero: 43:49

know, I think we all have that, that it surprises you. I mean, you're making something and it just that surprise feeling. That's the best feeling there is. Yeah.

Marc Matthews: 43:56

A hundred percent. I find, I, I, I often, when it comes to the writing music, I, I, I have a. This is probably why I'm not as prolific as I should be. I, I like to switch genres and I keep, I keep doing it. Um, for example, uh, Roco DRO sent me a track that he wants me to work on. He sent it over to me and was like, I'll spend an hour on it. I told him I spend an hour and then I'll get a feel for it and see if it's something we can work on. I ended up sending him back some drum, bass and it was so far removed

Neon Highway: 44:26

from

Aisle 9: 44:26

fronting

Marc Matthews: 44:26

what he sent me. Um, and it was only because he had a vocal chop in it. And I was like, mate, I can hear some drum bass under that. And I sent it over to him. Um, but I don't think that's the direction it's gonna go. But I was like, Hey, uh, I'm still gonna work with you, cuz it is, it sounds great. And we've got, um, jolly Johnny, Adam, um, I'm playing guitar on it as well. Um, which is, uh, sleepless nights, but there we go. Yeah. A name named to the, to the producer, but yeah, I sent it across and I was thinking maybe if I just sort of like stuck in one place for a while, I'd put out more music rather than trying to do everything all at once. I don't know. Um,

Aisle 9: 45:02

tricky. Can I ask Jess a question, Jess, do you find this because you. I assume you write lyrics for your songs and do you write your own lyrics and stuff? Yeah, cuz I find that is one of the hardest things like is I can write some music or whatever, but like lyrics. I will spend ages like sort of fating around with getting the right lyric for a song, the right idea, melody wise and lyric wise and something. I find that because I, I, you know, I'm a reluctant vocalist at best anyway, but like doing vocals, it just is always like, you know, that is one of the things that. Slows me down. So if I do something instrumental, I can do it reasonably quickly. But like, as soon as I'm putting, putting that in, it makes it harder for me. Do you, how do you find

Jessica Towers: 45:50

that? I think I work differently to you guys. I think you guys can formulate all that stuff really quickly. I'm the opposite. So I hear a melody in my head as though it's on a radio and maybe some of those lyrics. And then I get the feel of. Track should be, this is another thing I agree with you guys. I can't just stick to one thing because it depends what comes through. So sometimes like one of them was like a bit of a nineties, R and B feel one of them was quite eighties. And then I'll just go with that. And it, um, it really depends what comes through and when it, it just sort of falls together. So I'll have like a melody idea and then a few lyrics. And then once I understand what it's about, it's almost like it's coming through, then I, then I can build it up around

Heartbeat Hero: 46:30

it. You're like the letting the universe, uh, the universe is speaking to you. Right.

Jessica Towers: 46:34

Feels like it. Yeah. It's like a radio tuning coming in. That, that's why sometimes I feel like I go through real sort of dry spells. So I feel like it's all static. I can't hear anything. And then I feel. Incompetent but then sometimes it has happened the other way where I've just been putting through some instrumental music and then I get an idea. So it kind of varies, but yeah, it's mainly melody first.

Aisle 9: 47:00

I definitely get that though. That, that kind of thing of it feeling like it sort of comes to you and it's like, and I might have written the music first, but like the actual, what this tune is about or what this song is about. And, and. You know what I'm gonna write or whatever, and I can go for ages, just not knowing, you know, and, and until I know, it's just sort of, it's dead to me really, until I know until I know what it's about. And I, I, I suppose that can happen with, you know, instrumental things as well. It's just like, you've, it is a lot of the time it's like, I'll see a movie start going almost in my head. I'll see like a storyboard or something coming to me, you know, almost what it's about. And if I haven't got that going on, And that's when

Jessica Towers: 47:41

it flows, when it flows like that. And it just is, it's almost, you know, you can write a song in minutes or a couple of hours, and then there's other tracks where I've worked on, I've worked on and worked on. I thought, you know, this just isn't coming through. So the ones that just sort of flow through, they're the ones that sent to mark say, what do you think any good on? Imagine it

Heartbeat Hero: 48:01

I know where everybody's from actually, but Jess, where can I find you? Where are you on Instagram at all?

Jessica Towers: 48:07

Yeah, I'm on Instagram. YouTube SoundCloud.

Aisle 9: 48:11

What

Heartbeat Hero: 48:11

under what, what name?

Jessica Towers: 48:13

Jessica towers.co.uk. It's a completely different from my name.

Marc Matthews: 48:18

So I think it'd be a good opportunity now, maybe we'll go around and then just a brief intro. Just give us like a brief description of your music, who your ideal listener is and, uh, where they can find you. Um, If we could start with most start with yourself, Jess, cuz you've basically just done it. So the

Jessica Towers: 48:31

music I do is since pop pop, and then I dabble in a bit of, um, you know, nineties just through the generations, whatever I feel. Um, you can find me on Instagram, Jessica towers dot code UK and on YouTube Facebook though, I don't use that so

Heartbeat Hero: 48:47

much. And do you create all that, your music yourself, or do you work together with other

Jessica Towers: 48:50

people? I create all the music. Myself. And then I send it to mark to work his magic because I'm still learning about how to mix and do all the amazing things that he does, which I just can't even get close to. So,

Marc Matthews: 49:03

no, it's, it's, it is a joy working with your, with your, with your production chef. I gotta say it's always, it's always good. Fun. Um, neon highway, um, I really

Neon Highway: 49:13

use Instagram mostly, so I think it's neon neon highway Sy on Instagram. Um, find on same cloud as well. All of the streaming platforms bank as well. Sound wise, probably. I started taking it off my bio that it sent me, cuz I don't think it really is, but it's it's synth music, um, of some sort, um, drawn on influences from the cure, joy division, new order and craftwork, I would say, but often a sort of read off into sort of. Horror darker sides. And I like to do a Halloween release every year. Um, so I try to do something a bit different, which we bit John Carpenter comes in, uh, here and there. So, uh, it's a bit of a mix. I, I do love a B music as well. So sometimes I'll a bit more down tracks, uh, which tend not to get played as much, but the other ones are, tend to love more. Um, which. Interest and difference between an artist and the,

Marc Matthews: 50:11

the audience. Thanks Carl. You should talk to Daniel about Halloween shows. He puts heartbeat hero radio. He's always, uh, very good finals on it last year. It's um, very, very good. Um, so yeah, a nice little segue into heartbeat hero.

Heartbeat Hero: 50:23

I am on I'm a synth wave producer from the Netherlands, and I also have a synth wave show. Uh, you can find a music on SoundCloud, uh, slash heartbeat hero I'm on YouTube, Spotify. and everywhere else, Instagram, Twitter, Facebook TikTok. Oh. And, and, uh, people, uh, that the, my, uh, my fan is 45 years old. and like, simply. Marc Matthews: I wonder the age bracket is. I think it's from 25 to,

Aisle 9: 50:54

uh, or are slightly older, even Not that I would know anything about

Marc Matthews: 51:00

that, like way there, uh, into, uh, R nine. Yeah.

Aisle 9: 51:03

Well, you, you find me lurking on Instagram at R nine music. Um, you'll find me at Twitter at R nine synth wave, actually. I mean, I am also on aisle nine music at Twitter, but I never use it. Um, and, uh, you know, you will find me on TikTok and, uh, you'll find me on YouTube, on our music. Um, And, uh, RNA music.co.uk as well. Um, yeah, I mean, I am a synth way producer, really, I guess, but like, it, it, it, it definitely branches out into some other electronic music styles and, um, some, I even write post rock on something the other day who knows. Um, but like, you know, um, uh, yeah, so it is generally electronic based stuff.

Marc Matthews: 51:49

Magic. I'll put links in the show notes to all that. Thank you for listening to our show. If you like what you're hearing, make sure to rate our show on apple podcasts.